When you want to motivate people to take certain actions but not others (i.e. get the deal on time, but not settle), what do you say? 

Here's what most people do: Start with the incentive and end with the thing to avoid. 

"We want to work with you, but these terms don't work for us."

"I know we can get the project done on time and on budget, but no last-minute changes this time. Ok?" 

In this short but mighty actionable episode, I'm walking you through

• The brain-based reason why this typical way is suboptimal
• One simple hack you can use in a variety of settings to foster positive motivation, even as you give feedback or deliver "bad news" 
• Four different examples from business negotiation, people management, text conversation, and even at the doctor's office, so you know how you, too, can adapt this insight for improved outcomes with other people 

Give this hack a test drive in your daily life and at work this week, and let me know how it goes! 

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